Last November, Petite Mendigote chose to strengthen its customer experience on WhatsApp by rolling out our conversational AI.
In less than 3 months: €22K+ in revenue generated automatically by WAX AI.
This use case was presented at Meta during the last WhatsApp Business Summit.
The full presentation and Petite Mendigote's campaign examples are available here:
A brand designed to support women (and their everyday lives)
Founded in 2003, Petite Mendigote designs an elegant, durable wardrobe made to follow women through their daily lives.
But for them, attention to everyday life doesn't stop at clothing.
In a highly competitive market, the omnichannel customer experience has become a real lever for differentiation and loyalty.
This vision translates into strong initiatives:
Content created by the founder and the team to inspire and advise the community (300k+ followers on Instagram)
Le Carnet Petite Mendigote, an editorial space with fashion tips, a book club and favorite places
Le Second Vestiaire, to extend the life of garments and encourage more responsible consumption
The result: a brand that builds relationships well beyond the purchase.
Customer experience at the heart of the WhatsApp strategy
In line with this approach, Petite Mendigote rolled out WAX AI in November.
The goal: elevate the customer journey with a smart, natural conversational experience, right inside WhatsApp.
Connected to their Shopify store, the AI supports every customer in a fully automated way:
Personalized product recommendations based on history and preferences
Smart cart reminders that feel like genuine advice
Relevant support answers 24/7
Smooth handover to the human team when needed
A simple, useful, frictionless experience.
Results in less than 3 months
€22K in incremental revenue generated through WAX AI
75%+ automatic resolution rate on support tickets
A fast rollout, useful conversations and a direct impact on revenue.
Key takeaways for your WhatsApp strategy
Conversational AI doesn't replace the customer experience: it amplifies it.
Personalized recommendations remain the #1 conversion lever.
Automating support frees up time… while improving satisfaction.
Want to see Petite Mendigote's WhatsApp strategy in detail, with the campaigns they used?
The full presentation and examples are available here.