After the winter sales, Valentine's Day is a great opportunity to engage your community and drive sales again with simple, fun and effective mechanics.
Here's a look back at the campaigns built together with EmailClub and Stride-Up.
Rivedroite: the "Love Lottery"
Goal: drive traffic online and in store
A fun mechanic to boost engagement
An omnichannel approach: bring customers to the website and to the stores
Results:
80%+ open rate
35% interaction rate
This campaign shows that a simple game can generate both engagement and traffic.
Pomponne: Golden tickets, 3 orders refunded
Goal: reward the community and increase average order value
A written message + a video celebrating the community: "To thank you for all the love you give us"
An engaging mechanic with a chance of an instant refund
Results:
80%+ open rate
25% interaction rate
A perfect example of gamification driving engagement and conversion.
Key takeaways for your Valentine's Day campaigns
Use interaction and gamification to engage your customers
Combine written messages and videos to humanize your communication
Offer tangible rewards to increase average order value
Activate your channels at the same time (website, store, WhatsApp)
With these mechanics, WhatsApp becomes a powerful lever for your key sales moments.