Last week, The Smilist launched its Smile Friday campaign.
The results? 129x ROI and a 23% conversion rate, one of the best performances of the month.
So why did it work so well? Here's the breakdown.
1. The launch message
In their first message, they combined several effective levers:
A video from the founders: building closeness and emotion, announcing the launch, triggering FOMO ("the only offer of the year, and it only lasts a few days") and revealing a surprise for the first 200 orders.
A clear reminder of the offer: "21% off the entire site, surprises in every order and personalized guidance to find your routine."
3 CTAs:
Go to the deals
Find my routine
Share with a friend
This combination works because it brings together emotion, a clear offer and immediate engagement.
2. The "Find my routine" CTA
During Black Friday, your customers are flooded with deals. To keep them from going to a competitor, they need a guided, simple and personalized experience.
The "Find my routine" CTA does exactly that: a 1:1 conversation that guides the customer to the best-suited product.
The result: less friction, more conversions and a memorable customer experience.
3. The "Share with a friend" CTA
92% of consumers trust their friends and family more than advertising.
Triggering instant word of mouth can really boost your sales.
When they click this CTA, customers automatically receive a ready-to-forward message that is simple and engaging.
A highly effective way to turn your customers into ambassadors.
Key takeaways for your campaigns
Mix emotion, clarity and engagement from the very first message.
Offer a personalized experience that guides customers to the right product.
Trigger word of mouth to multiply your reach with no extra effort.