Black Friday is over.

Now is the perfect time to reactivate your warm audience and launch your Christmas sales.

With its "Les Jolies Choses" campaign, Ysé generated:

Here's why it worked so well.

A simple goal: help every customer find the perfect gift, in a gentle and smooth way.

Rather than a classic catalog, Ysé went for a personalized conversation to guide each profile.

The flow suggests ideas for everyone:

All with warm, engaging visuals that stay true to the brand's DNA.

→ Redirect to a dedicated landing page
→ Quick and effective
→ Perfect for a warm audience that knows what it wants

→ Ideal for customers who need inspiration
→ A guided, reassuring and personalized experience
→ Keeps the conversation and engagement going

The result: everyone moves at their own pace, without friction.

What makes the difference:

Results:

A flow that reassures, inspires… and converts.

After Black Friday, your audience is warm.
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It's the best time to:

To go further, we've put together a guide with concrete campaign examples to activate your warm audiences and boost your end-of-year sales.