Bonterra Que: Best Practices & Prompt Guide for Donor Stewardship

Bonterra Que is your built-in AI fundraising assistant in Network for Good, designed to help small and midsize nonprofits strengthen donor relationships without adding staff. Powered by over 10 years of nonprofit data and fundraising benchmarks, Que helps you keep supporters engaged through smart, timely outreach.

With just a prompt, Que shows you who to connect with, when, and why—whether you’re thanking recent donors or re-engaging those at risk of lapsing. It offers clear donor insights and suggests next steps like sending a thank-you or scheduling a call, giving you the confidence to build lasting connections.

Whether you’re an Executive Director balancing stewardship with programming or a Development Manager overseeing campaigns, Que gives you the clarity and confidence to build lasting donor connections.

Getting Started with Donor Stewardship in Bonterra Que

Step 1: Open Que

From your Network for Good Dashboard, click the 'Ask Que' button in the upper right corner (or in the bottom navigation panel if you are using a mobile device/tablet) to launch the assistant.

Step 2: Use a Suggested Prompt or Type Your Own

Try prompts like:

“Which donors should I reach out to today?”
“Help me create personalized acknowledgments for recent donors.”
“Who is most at risk of lapsing before year-end?”

Step 3: Review the Suggested Donor Insights

Que will return a list of recommended donors to prioritize, along with giving history, engagement summaries, and suggested actions like calls, thank-you notes, or upgrade asks. You can review these details, customize outreach, and decide what action to take.

Step 4: Review your Next Steps

Que will return a list of recommended actions you can take to support your Donor Stewardship practices. By selecting one of these options, you will then be taken to the suggested workflow to continue your work, or you can choose to engage further with Que by typing your response and selecting ‘Send’

Tip: You can also quickly access and click the 'Steward with Que' button on each donor's contact card!

Example Use Cases for Donor Stewardship

Not sure where to start? Just ask Que to suggest stewardship priorities based on your donor history and fundraising performance. Que can highlight the most impactful opportunities depending on your goals, such as retaining loyal donors, upgrading mid-level givers, or thanking new supporters.

Scenario	How Que Helps	Example Prompts
Re-engaging At-Risk Donors	Que identifies donors who haven’t given recently but are strong candidates for reactivation, then suggests personalized outreach steps to bring them back.	“Which of my lapsed donors should I reach out to?” “Which of my lapsed donors are most likely to come back if I reach out now?”
Personalized Acknowledgments	Que surfaces recent donors so you can provide timely and meaningful acknowledgments, ensuring every gift feels recognized.	“Who are the top donors from 2024?” “Which donors should I thank for their most recent gifts?”
Major Donor Preparation	Que provides a detailed donor profile with giving history, engagement across campaigns, and upgrade potential to prepare for calls or meetings.	“Who are my best prospects to upgrade their giving this year?” “Tell me more about Richard.”
Year-End Stewardship	Que highlights the top supporters to prioritize before Giving Tuesday or year-end appeals, helping you maximize retention and results during critical fundraising windows.	“Who should I reach out to before year-end?” “If I want to raise an extra $50,000 this quarter, which donors should I focus on?”
Event Engagement (Optional)	Que identifies local or highly engaged donors who are strong candidates for event invitations, helping boost attendance and giving.	“We’re hosting an event next month — which donors should I invite to boost attendance and giving?” “Provide a list of all donors in the Houston, TX area who have given more than $1,000 in the last year.”

Prompt Guide: How to Use Que for Donor Stewardship

Donor Stewardship

Que helps you strengthen donor relationships and improve retention by identifying who to engage, when to engage them, and how to make every interaction more meaningful.

Try prompts like:

Which of my donors are most likely to increase their recurring giving?
Which donors are most likely to become monthly sustainers?
I’m sending an email appeal — who should I include to maximize results?
“Which donors should I reach out to today?”
“Who is most at risk of lapsing?”

You can expect:

Prioritized lists of donors with insights on giving history and engagement
Draft thank-you messages, call notes, or email suggestions
Recommended “next steps” like scheduling a call, sending an email, or flagging donors for future campaigns

What Que Evaluates:

Donor giving history and recency
Engagement across campaigns and channels
Predictive AI models for retention risk and upgrade potential
Your organization’s donor data to ground recommendations in real supporter behavior

What do you want to do next?

Interested in learning how Bonterra keeps your data safe? Read more about Bonterra's AI Responsibility and Data Security Practices here.

Curious about how you can access Bonterra Que? Read more about accessing Bonterra Que here.

Want to learn more about Donor Stewardship in Bonterra Que? Read more about Donor Stewardship here.

Ready to dive into Donor Stewardship now? Access these “How do I” articles:

How do I use Donor Stewardship in Bonterra Que?

Want to learn more about Fundraising Coaching in Bonterra Que? Read more about Fundraising Coaching here.

Ready to dive into Fundraising Coaching now? Access these “How do I” articles:

Want to learn more about Donor Segmentation in Bonterra Que? Read more about Donor Segmentation here.

Ready to dive into Donor Segmentation now? Access these “How do I” articles: