Some customers reached your payment page and didn't buy. They weren't browsing — they had picked a product, chosen their variant, entered their address, and made it to the final step. Then something stopped them: a price hesitation, a distraction, a payment hiccup.

These are not cold leads. They are your highest-intent abandoners — closer to buying than anyone else in your funnel. Winning them back is one of the highest-ROI moves available to a D2C brand, and it starts with knowing exactly who they are.

Before you can act on this, you need to know the size of the problem and who these customers are. Build the segment in Shopflo — it takes a few minutes and gives you the exact list you'll use in the two steps below.

→ How many made it to your payment page last month and didn't complete their order?

Create a discount in Shopflo and attach it to the segment you just built. When any of these customers return to checkout, the discount applies automatically — no code to remember, no outreach required. The offer is waiting for them.

→ How to create a discount in Shopflo

— Keep the offer modest. 5–10% off or free shipping is enough. These customers already decided to buy — you're not convincing them, you're removing the last bit of friction. A heavy discount trains customers to abandon intentionally.

→ How to set up a free shipping discount

— Use an Exit Coupon for the cleanest experience. An Exit Coupon surfaces automatically when a shopper is about to leave the payment page — no extra step needed from the customer's side.

→ How to create an Exit Coupon

— Scope it tightly to the segment. Attach the discount specifically to this group so only payment-page abandoners see it. Everyone else gets the standard checkout experience.

→ How to attach a discount to a segment

The discount works passively — it catches customers who return on their own. But you can go further: push this segment to your WhatsApp tool and send the offer directly. One message, at the right moment, puts them back at the page they left.

Connect Shopflo to your tool and sync the segment. Setup is one-time — after that, the list updates automatically as customers enter and exit the segment.

→ AiSensy

→ Limechat

→ Clevertap

→ MoEngage

→ WebEngage

→ Contlo

→ Klaviyo

The discount and the WhatsApp message solve the same problem from two different angles. The discount is passive — it catches customers who come back on their own. The WhatsApp message is active — it brings them back in the first place.

Run both together and you cover both cases: the shopper who was going to return anyway now converts faster, and the shopper who wasn't going to return gets a reason to. Together, they close the loop on one of the most recoverable revenue leaks in D2C.

→ How to find repeat buyers who've gone quiet — and win them back

→ Everything you need to know about Segments

Need help? Reach out to us at support@shopflo.com