When you start with Cuttable, our one piece of advice is this: get 20 ads published and live in your first two weeks. Here's why that number, and why that fast.

You can't pick your winning ad in advance. Neither can we, and neither can the best creative team in the world. The ad that wins is the one the market tells you wins, and the only way to get that answer is to put a spread of ads in front of real people and let the data sort them out.

That's the whole idea behind publishing 20. It isn't about volume for its own sake. It's about giving yourself enough shots on goal that a winner can actually surface.

Most ads don't win. That's normal. A typical batch might have one or two real standouts, a handful that do okay, and the rest that quietly underperform. If you only publish two or three ads, you might never have a standout in the mix at all, and you'll conclude the channel isn't working when really you just didn't test enough.

Publish 20 and the odds flip in your favour. You give the strong concepts room to show up, and you get a clear read on what your audience responds to: which hook, which format, which angle. Once you've found a winner, you double down on it and iterate. That's where the real return comes from.

Speed compounds. The sooner you have ads in market, the sooner you start learning, and the sooner you can iterate towards creative that beats what you're running today. Dragging it out over months means you're making decisions on stale, thin data. Two weeks is enough time to get a real batch live and start seeing signal, while the momentum from setting up your account is still there.

Normally, testing at this scale is impossible. Producing 20 quality ads would take a designer weeks, so most teams never get to test properly. Cuttable removes that bottleneck. You can generate, refine and publish a full batch of on-brand ads in a fraction of the time, which means "test at scale" stops being a luxury and becomes your default way of working.

💡 For how long to run each test, how much budget to set aside, and how many ads to keep live at your spend level, see Testing Meta Ads with Cuttable.

Get your first 20 live, find your winner, then keep iterating. That's the fastest path to ads that beat your current best.