Your dashboard shows a reputation score for each mailbox, so you can see at a glance how your sending is trending without running your own tests. This guide explains where to find the scores, how they're measured, what they mean — and when not to read too much into them.
Where to find your scores
Open Email accounts. Each mailbox has a Google Score and a Microsoft Score column (High, Poor or Burned), plus a Last check of reputation date. You can filter the list by either score.
Click any mailbox to open its details panel, which shows the same scores, when they were last checked, and short answers to "What affects mailbox reputation?" and "What to do if a mailbox gets burned?".
For trends across your whole account, see the Insights page — Understanding your Warmup & Deliverability Insights.
How the reputation check works
We run our own inbox placement tests on your mailboxes and turn the results into the Google and Microsoft scores — how Google/Gmail and Microsoft/Outlook are currently treating that mailbox's sending.
The check runs when triggered, not on a fixed daily or weekly schedule, so the gap between checks varies. A score that hasn't updated in a while isn't on its own a sign of a problem.
The check is for SMTP mailboxes; Google Workspace mailboxes aren't tested this way.
If you need a fresh check now, or a score looks stale for longer than expected, contact us with the mailbox address and we can trigger one.
What the scores mean
A High score is what you want. Because Google and Microsoft filter independently, it's completely normal for the two scores to differ for the same mailbox.
What affects your reputation
Sending schedule. Providers watch for sudden spikes. Warming up properly and never jumping in volume is essential.
Bounce rate. Sending to invalid addresses drives bounces up and reputation down. Keep your lists clean and verified.
Spam complaints. The more complaints you get, the worse your reputation — keep your targeting and content relevant.
Recommended numbers: What's the daily email limit per email account? and How warmup works and how to start it.
New mailboxes: don't judge the score too early
A brand-new mailbox hasn't built any sending history, so its score can read low — even "Burned" — during roughly the first two weeks of warmup. This is expected: as warmup builds the mailbox's health, the score rises on its own. Let each new mailbox complete its warmup before you read anything into its score.
If your score isn't High, or drops from High
If a mailbox past its initial two-week warmup shows anything less than High — or a previously High score drops — pull back rather than push through. Pause new prospecting sends from that mailbox and let it run warmup-only (or a much lighter, mostly-warmup mix) for 1 to 3 weeks; scores typically recover once volume backs off. Keeping your daily volume closer to 50% warmup / 50% outreach also helps keep reputation stable.
If scores — or reply rates — drop across many mailboxes at once
From time to time you may notice scores dip, or replies drop off, at the same time across many of your mailboxes (sometimes across an entire account or agency's worth of clients), without any change in how you've been sending — for example "40 replies a day to 2–3 overnight, across every client". This can happen while we make changes on our infrastructure that affect scoring or delivery more broadly. It isn't something you did, and it isn't a sign your mailboxes are damaged.
You don't need to change your sending in response: scores and reply volume typically settle within about a week. If it's been longer, or you're seeing real rejections rather than lower numbers, contact us with your account email (and which mailboxes or clients are affected, SMTP or Google Workspace).
Dashboard score vs. third-party tools
Your dashboard score and an external inbox-placement or warmup tool measure different things in different ways, so they won't always agree — a mismatch on its own usually isn't a concern. See Why does a third-party tool show a high spam rate during warmup? A "burned" label in a sequencer is a related case — see Mailboxes or domains show as "burned", "blacklisted" or low reputation.
If a score stays low after warmup
If a mailbox still shows a low score well after warmup — including after the pull-back above — or you're seeing real rejections from Google or Microsoft, that's a genuine issue rather than a false alarm. Contact us with your account email and the affected mailboxes so we can review your case.