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Understanding your Warmup & Deliverability Insights

Where to find the Insights page (Warmup pool quality, Cold sending hygiene, warmup pool by provider, mailbox volume), what each section shows, and why it may look sparse for a new account.

Your dashboard has a page that gives you a visual overview of how your warmup and cold sending are trending. This guide explains where to find it and what's on it.

Where to find it

Open Insights in the left-hand navigation (the page itself is titled Warmup & Deliverability Insights). You can switch the time range at the top right — 7d, 14d, or 30d.

What's on the page

  • Warmup pool quality and Cold sending hygiene — two 0–10 gauges, each with a Healthy-style label and the trend versus the prior period.

  • Advice — warnings about your account (for example a compliance issue like missing unsubscribe links), each with a "why this matters" note, what to do about it, a "View affected" list, and an "Export CSV" option.

  • Warmup pool by provider — a donut chart and a stacked bar chart over time showing exactly what share of your warmup sends are going to Google, Microsoft, and Other recipients, with counts. This is the section to check if you want to know what percentage of your warmup pool is Google vs. Microsoft.

  • Mailbox volume — a per-mailbox table of daily send counts (toggle between Warmup and Cold) against a target of roughly 80/day for SMTP mailboxes (Google Workspace mailboxes target roughly 25/day), with search by email and a domain filter.

Why it might look sparse

These panels are populated from your actual sending and warmup activity. If a section looks empty or incomplete, it usually just means there isn't much data yet — for example your account is new, or your mailboxes are still early in warmup and haven't built up sending history. You may also see a banner prompting you to set up your Warmup filters for more accurate measurements — see Warmup Filters.

How this relates to your mailbox scores

Insights is the trend-and-pool view of the same picture you see per mailbox as the Google Score and Microsoft Score. If you want to check a specific mailbox, the score on the Email accounts page is the quickest read. See Understanding your mailbox reputation scores (Google Score & Microsoft Score) and How do the daily inbox placement tests work?

If the numbers look low

A low result early in warmup is expected and usually improves on its own. If placement stays low after your mailboxes have warmed up, or you're seeing real rejections, see My mailboxes show as "burned", "blacklisted", or low reputation, and for Microsoft specifically, Landing in the inbox with Outlook and Microsoft recipients.

How often Insights update, and what can look wrong

  • Insights normally run about 2 days behind. Today's and yesterday's sends won't show yet; if the chart is more than 3–4 days behind, let us know — that's a data delay on our side, not a problem with your mailboxes.

  • Reputation and placement checks run every 3–5 days, not daily. Neither you nor Support can force a refresh.

  • Only mail sent through smtp.maildoso.com is counted. If a mailbox is connected to a tool with a different SMTP host, its sends won't appear here (and won't be delivered — see Why was my email accepted but never delivered, with no bounce?).

  • The cold-sending section is empty until a mailbox sends real campaign emails; "needs help" there usually just means there has been little or no campaign traffic yet.

  • The 1–10 pool-quality and hygiene gauges have no fixed pass mark — read them as a trend.

  • If warmup traffic shows up as cold sends, set up Warmup Filters so it is tagged correctly: Warmup Filters.

Still have questions about your Insights page? Contact us with your account email and we'll take a look.

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