To start -- what exactly is a gamified survey? This is a fun, interactive survey that uncovers your audience’s biggest challenges and desires, and primes them to buy your next offer.
You could absolutely use a survey tool like Typeform or Google Forms to collect survey responses. However, you can easily run a survey directly in your MemberVault account -- and this has the added benefit of getting more eyes directly on your MV site and offers! No tool switching needed!
Here are the steps you need for running a gamified survey in MV:
Brainstorming:
Decide your goal for this survey -- what information do you want to know from your audience, and what will these insights help you do?
Decide on what questions you'll ask.
Decide what the reward will be for your people completing the survey.
Some ideas for the reward are discount codes, complimentary access to one of your low cost offers, a private pre-recorded training that you're only gifting to survey participants, etc!
Pre-Survey Prep:
Create a new product in MV.
Add at least one module and one lesson. This lesson is where you'll house your survey.
In the lesson, add your survey questions using our Quiz Question feature! We recommend 7-10 questions, that are mostly multiple choice.
Set up your Actions in the product. The most important one is to add a tag to trigger a reward email when your members complete the survey. For extra gamification fun, you can trigger a celebration message when they're done, and tell them to check their email for their reward!
In your email service provider, set up an automation to deliver their reward. We've created step-by-step tutorials for the following email services:
Set the product status to "Invisible" and the sign-up type to "None." We'll be bypassing the sign-up page when you give your members access to this product.
Delivering your Survey:
It's time to add your members! If you use an email service that supports webhooks, you can set up an automation to add your contacts to your MV product. If your email service does not support webhooks, you can import your email list to your product using a csv file.
Send an email to your list (can be the whole list, or you can just choose to survey a segment of your list). Let them know:
They have access to the survey
How long they have to complete the survey
What the reward is for completing this by x date
Depending on how long you're offering the survey, you can send a reminder nudge to anyone on your list who hasn't yet filled out the survey.
Post Survey Checklist:
Once you've reached the final date you'd like to collect your survey responses, switch the product status from "Invisible" to "Inactive."
To view all your survey responses, go to "Quiz Answers" under "Activity" in your admin dashboard. From there you can filter by question and see all your replies!
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Questions? Reach out to us at hello@membervault.co, within our Facebook group, The MV Collaborative, or via chat support within your admin account (not sure how to log in? look up your account here).