Summary
Publish ads directly from Cuttable to your Meta Ads account by selecting ads, choosing or creating a campaign and ad set, and confirming the ad details before publishing.

Publishing an ad from Cuttable to Meta always creates a paid ad, run through a Meta ad campaign and ad set. Cuttable does not publish organic content, so an ad cannot be posted directly to a brand's own Instagram Stories feed, Instagram grid, or Facebook Page timeline outside of a paid campaign.

When you choose Stories or Reels as part of an ad's placements during publishing, you are choosing where that paid ad can appear inside a Meta ad campaign, not posting organic content to an Instagram Stories feed. Placements such as Feed, Stories, and Reels only apply to ads run through a campaign and ad set.

To share a Cuttable ad as an organic post, for example an organic Instagram Story, download the ad from Cuttable, then upload it directly through Meta Business Suite or the Instagram app. Cuttable does not have a direct publish path for organic content.

This opens the publishing screen where you choose the destination campaign and configure the ad details.

Cuttable supports publishing different ad formats. You can choose to publish:

This allows you to send static assets, video assets, or both to your Meta campaign.

You will see a table showing the ads you selected with editable fields. Each field corresponds to the components Meta uses for placements such as feeds, stories, or reels. Cuttable automatically fills these fields using the ad content, but you can edit them before publishing.

Editable fields include:

When a product is linked to the ad, the CTA URL field prefills automatically with that product's page. You can still edit the CTA URL before publishing.

A preview is also shown so you can review how the ad will appear.

⭐ Important: If none of the assets on an ad meet Meta's requirements for the destination placements, Cuttable shows a specific, actionable error message describing what's missing, instead of a generic failure message.

Before publishing, you can decide how the ads should be created in Meta:

If you publish paused, you must manually activate the ads in Meta Ads Manager.

If you create a new Leads campaign or ad set in Cuttable, the ad publishes to Meta with the Leads objective, but Cuttable does not create or attach a Meta Instant Form. Instant Forms can only be created and attached inside Meta Ads Manager, not through Cuttable's publishing flow.

To publish a Leads ad that uses an Instant Form, use an existing campaign and ad set that already has the Instant Form configured in Meta Ads Manager, rather than creating a new one:

⭐ Important: creating a new Leads campaign or ad set directly in Cuttable does not support attaching a Meta Instant Form. Use an existing ad set that already has the Instant Form configured in Meta Ads Manager.

While exact placement may differ (Feed, Stories, Reels, etc.) within your paid ad campaign, here's how each column maps to the structure of your ad:

If a campaign you expect to see isn't showing up when you try to publish, it's usually one of these:

A future start date on the ad set is fine. The campaign will still appear in Cuttable as long as it's published and turned on.

The campaign dropdown pulls up to 200 of your Meta campaigns, increased from a limit of about 25 campaigns previously. If your account has more than 200 published, active campaigns and the one you need still isn't listed, it's most likely one of the two causes above rather than the campaign count.

Before certain ads can be published through Cuttable, Meta requires the connected ad account's Business Owner or an admin with full access to accept Meta's Discriminatory Practices Certification (also shown in Meta as a non-discrimination policy agreement). This certification is separate from connecting your Meta account, and it is not the same step as choosing a Special Ad Category when creating a campaign. If the certification has not been accepted, publishing from Cuttable can fail or appear to do nothing, with no error message in Cuttable pointing to the cause.

Meta requires advertisers to declare a Special Ad Category for ads related to credit, employment, housing, or social issues, elections, or politics, and Meta prompts for the Discriminatory Practices Certification most often in connection with these categories. Cuttable publishes ads to Meta through a system user, and Meta can require this certification for any ad account publishing through a system user or third-party tool such as Cuttable, including for ads outside these categories.

⭐ Important: If ads are not publishing from Cuttable and no error message explains why, check whether the account's Business Owner has accepted this certification in Meta before troubleshooting further.

To review and accept the certification in Meta Business Manager:

Meta also allows completing this certification directly, outside Business Manager, by signing in and reviewing the policy at facebook.com/certification/nondiscrimination.

Publishing from Cuttable works as expected once the certification is accepted. Contact support if publishing is still blocked after the Business Owner has confirmed the certification is accepted.

⭐ Important: This same fix also applies if publishing fails because Meta's lead generation Terms of Service haven't been accepted, or if the certification step above doesn't resolve it: first accept the relevant terms via Meta's own prompt (in Meta Business Suite or wherever Meta surfaces it), then, only if publishing still fails after that, go to Business Settings → Users → Apps in Meta Business Suite, remove Cuttable, and reconnect Meta from inside Cuttable: go to Settings, open the Connectors tab, and select Reconnect on the Meta card.

After publishing, you can see where an ad went and open it directly in Meta from your Publishing History.