What our Design team does when creating new Ad Designs
We follow a continuous process to improve our design library:
Collect signals from customers, product usage, and research.
Identify patterns in what works, what fails, and what is missing.
Turn those patterns into new or improved ad designs.
Launch updates and track performance over time.
What inputs influence new designs?
Customer requests
Customer requests are the most important input. We use them to:
Understand real design needs
Prioritise what to build next
Deliver updates that directly improve customer outcomes
Ad performance data
We analyse how ads perform inside Cuttable to guide improvements. We look at:
Ads that are not published or have low publish rates
Common issues such as:
Layout or formatting problems
Copy clarity
Image quality
Animation issues
Upvotes and downvotes on ads
How this helps:
Improve or fix underperforming designs
Create new designs that avoid common issues
Build more of what customers consistently prefer
Internal design ideas
We regularly identify new ad opportunities based on patterns and trends.
These ideas help us:
Move quickly on new ad designs
Introduce high-impact creative concepts
External creative research
We continuously review external sources to keep designs current.
This includes:
High-performing ads from leading brands
Emerging creative patterns and formats
Industry trends and design directions
How this helps:
Identify new design opportunities
Improve existing templates
Ensure our library stays competitive
Customer ad libraries
We review real ads that customers are running. This helps us:
Understand common formats customers use
Align Cuttable designs with real-world usage
What this means for you
Your feedback directly influences what we build next.
Designs are continuously improved based on real performance data.
New templates are regularly added based on proven creative patterns.
Updates are guided by what works in real ads, not assumptions.
If you have ad design ideas you want to send to the team, email your dedicated customer success manager or email support@cuttable.com.