When you sign up to Baluu, you’ll land on your main dashboard. You get a pop up helping you to understand how Baluu works so you can start accepting bookings as quickly as possible.
Welcome (Dashboard)
This is your home base. You’ll see onboarding steps to help you launch quickly, including:
Get Started
Complete these essential steps to launch your booking page, such as:
Creating your first listing
Setting up payouts (if applicable)
Embedding your booking widget
Confirming your Terms & Conditions
Quick Access
A shortcut area to jump to frequently used features.
Need help?
You can get support from us by:
Scheduling a call
Reaching out via Live chat, email, or WhatsApp (see the Support section below)
Activity
Your latest updates in one place, including:
New Sales (recent product sales and event bookings)
Reviews (new feedback left by customers)
Use this page to quickly check what’s come in most recently.
Calendar
Your sessions and upcoming events live here.
From the Calendar you can:
View your upcoming schedule
Manage sessions (make changes, check attendance, and stay organised)
For more information about using your calendar, please check the article Calendar View
Services
This is where you create and manage what you sell on Baluu.
Listings
Create and manage your events, classes, or services.
Add new face to face or online events, update details, adjust availability, and publish listings for customers to book.
For more information on how to add a regular event, please see this article How to add regular event
For guidance on how to create an appointment event, please see this article How to Create an Appointment Event?
For more information on how to add a multi-day or termly event, please see this article What is Multi-day/Termly Event and How to Use It (trials and drop-ins)
Bundles
Use Bundles to:
See who booked a bundle with you
Create bundle templates (useful if you offer packages like “5 classes for £X”)
For more information on how to use bundles, please see this article How to Create and Use Bundles V2
If your customers struggle with bundles or need more information on how to use them, please check the article How to Use Your Bundle (Customer Guide), which you can also share with them
Products
Create and manage products customers can buy (for example: kits, merchandise, digital extras).
For more information on how to add a product please see this article Can I sell products on Baluu?
Invoices
Create invoices for private bookings that are not in your calendar, such as:
Private events
Parties
Customer-requested sessions outside your standard listings
For more information on invoices please see this article Private Payments/Invoices
Basket Orders
View and manage orders placed through the basket checkout feature.
For more information on basket orders please see this article Introducing the New Basket Function
Gift Cards
Create and manage gift cards so customers can purchase them on your website.
For more information on gift cards please see this article How Do I Create Gift Cards?
Discounts
Create and manage discount codes to run promotions or offer special rates.
For more information on Discount Codes please see this article How to Manage and Create Discount Codes?
Settings (Services-related)
Manage settings such as:
Locations - Add new locations or edit existing ones. You can also include geo-coordinates for more accurate positioning of your events.
For more information, please see: How do I add a new event location?
Notifications (Booking confirmation settings have moved to Basket & Checkout settings.)
Event reviews - Manage your post-event emails and control how reviews are displayed across your Baluu pages.
For more information, see: Managing Reviews and Post-Event Emails in Baluu
Business Terms & Conditions - Manage the Terms and Conditions displayed for your business.
For more information, see: Terms and Conditions Policy
Newsletter sign-up - Control how customers can subscribe to your newsletter.
For more information, see: How to Manage Newsletter Signups
Reminders - Manage automated reminder emails sent to customers before their sessions or events.
For more information, see: Reminders
Product delivery options - Add or edit delivery methods for products you sell through Baluu.
For more information, see: Add or Edit a Product Delivery Option
Product reviews - Manage post-dispatch emails and review requests for product purchases.
For more information, see: Product Reviews & Post-Dispatch Emails
AI Chatbot (Beta)
AI WhatsApp Chatbot — Beta Program
This feature is currently in closed beta.
It allows customers to:
Book classes
Check availability
Manage bookings
…all via WhatsApp, using natural language.
Embeds
Use this section to share Baluu externally or add it to your existing website.
Sharing Links - Share your Baluu hosted booking page links with customers so they can easily view and book your events or services.
For more information, see: How to Share Your Baluu Booking Page
Components - Integrate Baluu into your existing platform using web components.
For more information, see: How to Embed Baluu into Your Website
Settings – Configure global settings that apply to all web components.
Customise colours and styling for all embedded widgets, with changes applied automatically across all widgets.
You can also set up Google Ads, Meta Pixel, and other conversion tracking for your web components, including a zero-code option.
People
Manage your customer and team information.
Customers – In the Customers section, you can see all your customer information, including their booked sessions, payments, and other activity. You can also add contacts manually, download a CSV file with all customer data, edit customer details, delete customers, add notes, and manage customer records easily in one place.
For more information, see Customers Section
Team
Add, remove, and manage team members.
For more information, see How do I add an instructor, tutor, or team member?
How do I delete an instructor/team member?
Reviews
View and manage your reviews.
For more information, see Managing Reviews and Post-Event Emails in Baluu
Managing Reviews in Baluu
Website
If you don’t have an external website, you can build a Baluu website here.
For more information, see Step-by-step guide to create your Baluu website
Pages
Create and manage pages, including:
Images
Descriptions
Colours and layout
Branding
Upload your logo and customize the favicon that will be used across the whole site
Navigation
Show navigation bar on your widget and choose where to send people from links in your navigation bar
SEO
Add:
Meta title
Meta description
…to help your site show up in search engines.
Analytics
Add tracking code (head and body), such as Google Tag Manager.
Please note: Baluu can’t validate the code added here. Incorrect code may break your site, slow it down, or cause security risks. Test carefully, and contact us if you need help.
Social
Add your social profiles to your widget and website.
Notifications
Control the messages customers receive from Baluu.
Dispatch Centre
See all messages that have been sent to customers, and:
Manage
Resend if needed
For more information, see:
Triggers
Choose which notifications are sent and through which channels.
For more information, see Trigger Settings
Workflows
Set up automated notification sequences triggered by events. (This engine is currently closed while we continue testing the migration.)
Settings
Choose the email address where customers should send replies when they receive emails from Baluu.
Income
Track finances and reporting.
Monthly Financial Report
The Monthly Financial Report provides an overview of your business performance and income, including bookings, attendees, products, and total sales. You can filter the report by year, month, sales date, or service date, as well as by tutors to focus on specific data. The report can also be downloaded as a CSV file for further analysis or accounting purposes.
Booking List
The Booking List allows you to view all your booking records in one place, including their statuses. You can use filters to quickly find specific bookings and download the data as a CSV file for reporting or further analysis.
VAT Reporting
VAT Reporting allows you to download VAT-related data in CSV format, which can be opened in Excel, Numbers, or Google Sheets. You can choose between different report types, including the VAT Report (all sales and purchases, including refunds, discounts, and cancellations), Paid Sales (sales already paid out to your bank account), and Sales to Pay (sales that will be paid out in the future or are cancelled), giving you a clear overview of your financial activity.
Business
Manage payments, subscriptions, and business settings.
Stripe
Connect your Stripe account to accept payments.
Billing
Manage your subscription and add-ons such as:
Custom Email Domain
Custom Domain
For more information, see How to Access Invoice from Baluu and Manage Billing
Business Settings
Update key business information including:
Basic information and contact details
Location & address (for invoices and communications)
Financial settings (currency, timezone, country, tax)
Business profile image
Checkout settings (basket and payment options)
Support
If you need help at any point, head to Support and contact us via:
Live chat
Email
WhatsApp
We’ll help you with questions across any section — and we can also share related help articles for each feature for deeper guidance.





























