An exclusion segment is a group you deliberately want to leave out of a campaign or message. It is the most reliable way to manage contact frequency, avoid double-rewarding and respect opt-outs.
COMMON USES
• Frequency capping — exclude anyone messaged in the last 7 days.
• No double-dip — exclude consumers who already received a given reward.
• Opt-out respect — exclude consumers who are not reachable or have opted out.
• Control groups — exclude a holdout so you can measure true campaign lift.
HOW IT APPLIES
Attach an exclusion segment to a campaign or broadcast and its members are suppressed even if they otherwise match the target. Exclusions always take precedence over inclusion — when a consumer is in both, they are left out.