Social media platforms and Google AdsFacebook:SpendReach & Frequency & cost per 1000 people reachedLink Clicks, CTR, CPCLanding page viewsCPMImpressionsAd recallThruPlays & Cost per ThruPlayVideo views & Cost per video view30-second video views & Cost per 30-second video viewFull video views & Cost per full video viewView-through rates (VTR 25, 50, 75, 100)Average Times WatchedReactionsCommentsSharesPost SavesPost EngagementEngagements (visible)Engagement (All Clicks, Total Engagement)Engagement (All Clicks & ThruPlays)Purchases (incl. cost, rate, value & ROAS)Adds to basketAdds to wishlistApp InstallsCheckouts InitiatedLeads (form)Payment info addsRegistrations CompletedWebsite Content ViewsWebsite leadsWebsite searchesFacebook Organic MetricsLinkedIn:SpendReach & Frequency & cost per 1000 people reachedLink Clicks, CTR, CPCLanding page viewsCPMImpressionsVideo views & Cost per video viewFull video views & Cost per full video viewView-through rates (VTR 25, 50, 75, 100)ReactionsCommentsSharesPost EngagementEngagements (visible)Engagement (All Clicks, Total Engagement)Leads (form)ConversionsSnapchat:SpendReach & Frequency & cost per 1000 people reachedSwipe Up, Swipe Up Rate, Cost per swipeLanding page viewsImpressionsCPMVideo views & Cost per video viewThruPlays & Cost per ThruPlayView-through rates (VTR 25, 50, 75, 100)SharesPost SavesPurchases (incl. cost, rate, value & ROAS)Adds to basketAdds to wishlistApp InstallsCheckouts InitiatedPayment info addsRegistrations CompletedWebsite Content ViewsWebsite searchesGoogle Ads:SpendLink Clicks, CTR, CPCLanding page viewsCPMImpressionsVideo views & Cost per video viewView-through rates (VTR 25, 50, 75, 100)Post EngagementPurchases (incl. cost, rate, value & ROAS)App InstallsLeads (form)Registrations CompletedWebsite Content ViewsWebsite leadsGoogle Ads conversionsTikTok:SpendReach & Frequency & cost per 1000 people reachedCPMImpressionsVideo views & Cost per video viewView-through rates (VTR 25, 50, 75, 100)Video Play ActionsVideo Views 6 secondsPost EngagementEngagements (visible)Engagement (All Clicks, Total Engagement) Twitter:SpendReach & Frequency & cost per 1000 people reachedLink Clicks, CTR, CPCLanding page viewsCPMImpressionsVideo views & Cost per video viewView-through rates (VTR 25, 50, 75, 100)ReactionsCommentsSharesPost EngagementEngagements (visible)Engagement (All Clicks, Total Engagement)Purchases (incl. cost, rate, value & ROAS)App InstallsLeads (form)Registrations CompletedPinterest:SpendReach & Frequency & cost per 1000 people reachedClicksLanding page viewsCPMImpressionsVideo views & Cost per video viewView-through rates (VTR 25, 50, 75, 100)Purchases ROASConversions Google Analytics:BouncesGoal StartsRevenue per userPageviews per SessionGoal XX StartsQuantityPageviewsAvg. Session DurationAvg. Order ValueSessionsBounce rateRevenueNumber of sessions per userTransactionsUsersCalculated metricCustom metric XXEvents per Session with EventSessions with EventsAvg. ValueEvent valueUnique eventsTotal EventsGoal Conversion RateGoal XX Conversion RateGoal ValueGoal XX ValueGoal CompletionsGoal XX Completions