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About easyPoints

Introduction to the easyPoints app

Updated over a month ago

Japan’s First Shopify Loyalty App

easyPoints was released in 2019 as the very first domestically developed Points app in Japan.

Today, it is widely used by stores of all industries and sizes, and in 2025 it earned the “Built for Shopify” badge, awarded only to apps that meet the highest quality standards.

Originally developed as a loyalty system for our own e-commerce site, easyPoints is designed based on real-world store usage, hands-on experience, and actual data—enabling operations that directly drive results.

Flexible Loyalty Program

With easyPoints, you can introduce to your store the familiar Japanese-style points program where Customers earn points from orders based on a set redemption rate and redeem them directly as discounts.

All key settings—such as redemption rate, timing of point grants, and Expiration—can be tailored to your store’s preferences, allowing you to build a fully customized points system unique to your store, in just a few simple steps.

More Ways to Earn Points Beyond Orders

Customers can earn points not only from orders but also through actions such as new account registration, newsletter sign-ups, birthdays, or logins.

These reward features lower the hurdle for first-time purchases, increase touch points, and guide customer actions in line with your store’s goals—ultimately driving more repeat purchases.

POS Sync and API Extensions

easyPoints can sync with Shopify POS and Smaregi POS, allowing you to operate a unified points system across both online and physical stores.

With API extension functionality, your development team can also create custom features on top of easyPoints.

Reliable Support

Our dedicated support team provides full assistance—from feature-related inquiries to day-to-day operational guidance.

Support contact: easypoints@lunaris.jp

Start building stronger loyalty with a flexible points system that adapts to any store, industry, or customer base!

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