Your dashboard shows a reputation score for each mailbox, so you can see at a glance how your sending is trending. This guide explains where to find these scores, what they mean, and — importantly — when not to read too much into them.
Where to find your scores
Open Email accounts. Each mailbox has a Google Score and a Microsoft Score column, plus a Last check of reputation date.
Click any mailbox to open its Deliverability panel, where the same Google Score and Microsoft Score are shown along with when they were last checked.
What the scores mean
The Google Score and Microsoft Score are our estimate of how the two biggest email ecosystems — Google/Gmail and Microsoft/Outlook — are currently treating that mailbox's sending. A High score is what you want. Because Google and Microsoft filter independently, it's completely normal for one to differ from the other for the same mailbox.
What affects your reputation
Three main factors move your mailbox reputation:
Sending schedule. Email providers watch for sudden spikes. Warming up properly and increasing volume gradually is essential — ramping up too fast is the quickest way to damage a mailbox's reputation.
Bounce rate. Sending to invalid addresses drives bounces up and reputation down. Keep your lists clean and verified.
Spam complaints. The more complaints you get, the worse your reputation becomes — so keep your targeting and content relevant.
For the recommended warmup and sending numbers, see What's the daily email limit per email account? and How warmup works and how to start it.
New mailboxes: don't judge the score too early
A brand-new mailbox hasn't built any sending history yet, so its score can read low — even "burned" — during roughly the first two weeks of warmup. This is expected and isn't a sign that something is wrong: as warmup builds the mailbox's health, the score rises on its own. Let each new mailbox complete its full warmup period before you read anything into its score.
Dashboard score vs. third-party tools
Your dashboard score and an external inbox-placement or warmup tool measure different things in different ways, so they won't always agree — and a mismatch on its own usually isn't a cause for concern. See Why does a third-party tool show a high spam rate during warmup? A "burned" label in a sequencer is a related case — see My mailboxes show as "burned", "blacklisted", or low reputation — what it means.
If a score stays low after warmup
If a mailbox still shows a low score well after its warmup period, or you're seeing real rejections from Google or Microsoft, that's worth a proper look — this is a genuine issue rather than a false alarm. Contact us with your account email and the affected mailboxes so we can review your specific case. See also My mailboxes show as "burned", "blacklisted", or low reputation.